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Anime's Media Mix
Language: en
Pages: 314
Authors: Marc Steinberg
Categories: Art
Type: BOOK - Published: 2012 - Publisher: U of Minnesota Press

Untangles the web of commodity, capitalism, and art that is anime
Japanese Media Cultures in Japan and Abroad: Transnational Consumption of Manga, Anime, and Media-Mixes
Language: en
Pages: 162
Authors: Manuel Hernández-Pérez
Categories: Art
Type: BOOK - Published: 2019-06-24 - Publisher: MDPI

In the last few decades, Japanese popular culture productions have been consolidated as one of the most influential and profitable global industries. As a creative industry, Japanese Media-Mixes generate multimillion-dollar revenues, being a product of international synergies and the natural appeal of the characters and stories. The transnationalization of investment capital, diversification of themes and (sub)genres, underlying threat in the proliferation of illegal audiences, development of internet streaming technologies, and other new transformations in media-mix-based production models make the study of these products even more relevant today. In this way, manga (Japanese comics), anime (Japanese animation), and video games are not necessarily products designed for the national market. More than ever, it is necessary to reconcile national and transnational positions for the study of this cultural production. The present volume includes contributions aligned to the analysis of Japanese popular culture flow from many perspectives (cultural studies, film, comic studies, sociology, etc.), although we have emphasized the relationships between manga, anime, and international audiences. The selected works include the following topics: • Studies on audiences—national and transnational case studies; • Fandom production and Otaku culture; • Cross-media and transmedia perspectives; • Theoretical perspectives on manga, anime, and media-mixes.
Transmedia Storytelling in East Asia
Language: en
Pages: 270
Authors: Dal Yong Jin
Categories: Social Science
Type: BOOK - Published: 2020-04-02 - Publisher: Routledge

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.
Chinese Science Fiction
Language: en
Pages: 248
Authors: Hua Li
Categories: Literary Criticism
Type: BOOK - Published: 2021-06-22 - Publisher: University of Toronto Press

This is the first book in English to focus on the transitional period of Chinese science fiction - a key prelude to the increasingly global stature of Chinese science fiction in the twenty-first century.
Anime
Language: en
Pages: 192
Authors: Rayna Denison
Categories: Performing Arts
Type: BOOK - Published: 2015-10-22 - Publisher: Bloomsbury Publishing

Anime: A Critical Introduction maps the genres that have thrived within Japanese animation culture, and shows how a wide range of commentators have made sense of anime through discussions of its generic landscape. From the battling robots that define the mecha genre through to Studio Ghibli's dominant genre-brand of plucky shojo (young girl) characters, this book charts the rise of anime as a globally significant category of animation. It further thinks through the differences between anime's local and global genres: from the less-considered niches like nichijo-kei (everyday style anime) through to the global popularity of science fiction anime, this book tackles the tensions between the markets and audiences for anime texts. Anime is consequently understood in this book as a complex cultural phenomenon: not simply a “genre,” but as an always shifting and changing set of texts. Its inherent changeability makes anime an ideal contender for global dissemination, as it can be easily re-edited, translated and then newly understood as it moves through the world's animation markets. As such, Anime: A Critical Introduction explores anime through a range of debates that have emerged around its key film texts, through discussions of animation and violence, through debates about the cyborg and through the differences between local and global understandings of anime products. Anime: A Critical Introduction uses these debates to frame a different kind of understanding of anime, one rooted in contexts, rather than just texts. In this way, Anime: A Critical Introduction works to create a space in which we can rethink the meanings of anime as it travels around the world.
Contents Tourism and Pop Culture Fandom
Language: en
Pages:
Authors: Takayoshi Yamamura, Philip Seaton
Categories: Business & Economics
Type: BOOK - Published: 2020-01-14 - Publisher: Channel View Publications

This is the first book to apply the concept of ‘contents tourism’ in a global context and to establish an international and interdisciplinary framework for contents tourism research. The term ‘contents tourism’ gained official recognition in Japan when it was defined by the Japanese government in 2005, and it has been characterised as ‘travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture forms including film, television dramas, manga, anime, novels and computer games’. The book builds on previous research from Japan and explores three main themes of contents tourism: ‘the Contentsization of Literary Worlds’, ‘Tourist Behaviours at “Sacred Sites” of Contents Tourism’ and ‘Contents Tourism as Pilgrimage’ and draws together these key themes to propose a set of policy implications for achieving successful and sustainable contents tourism in the 21st century.
Franchise Era
Language: en
Pages: 336
Authors: Fleury James Fleury
Categories: Digital media
Type: BOOK - Published: 2019-04-01 - Publisher: Edinburgh University Press

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Routledge Handbook of Japanese Media
Language: en
Pages: 436
Authors: Fabienne Darling-Wolf
Categories: Social Science
Type: BOOK - Published: 2018-02-01 - Publisher: Routledge

The Routledge Handbook of Japanese Media is a comprehensive study of the key contemporary issues and scholarly discussions around Japanese media. Covering a wide variety of forms and types from newspapers, television and fi lm, to music, manga and social media, this book examines the role of the media in shaping Japanese society from the Meiji era’s intense engagement with Western culture to our current period of rapid digital innovation. Featuring the work of an international team of scholars, the handbook is divided into five thematic sections: The historical background of the Japanese media from the Meiji Restoration to the immediate postwar era. Japan’s national and political identity imagined and negotiated through diff erent aspects of the media, including Japan’s ‘lost decade’ of the 1990s and today’s ‘post- Fukushima’ society. The representation of Japanese identities, including race, gender and sexuality, in contemporary media. The role of Japanese media in everyday life. The Japanese media in a broader global context. Taking an interdisciplinary approach, this book will be of use to students and scholars of Japanese culture and society, Asian media and Japanese popular culture.
Animating Film Theory
Language: en
Pages: 376
Authors: Karen Beckman
Categories: Performing Arts
Type: BOOK - Published: 2014-03-07 - Publisher: Duke University Press

Animating Film Theory provides an enriched understanding of the relationship between two of the most unwieldy and unstable organizing concepts in cinema and media studies: animation and film theory. For the most part, animation has been excluded from the purview of film theory. The contributors to this collection consider the reasons for this marginalization while also bringing attention to key historical contributions across a wide range of animation practices, geographic and linguistic terrains, and historical periods. They delve deep into questions of how animation might best be understood, as well as how it relates to concepts such as the still, the moving image, the frame, animism, and utopia. The contributors take on the kinds of theoretical questions that have remained underexplored because, as Karen Beckman argues, scholars of cinema and media studies have allowed themselves to be constrained by too narrow a sense of what cinema is. This collection reanimates and expands film studies by taking the concept of animation seriously. Contributors. Karen Beckman, Suzanne Buchan, Scott Bukatman, Alan Cholodenko, Yuriko Furuhata, Alexander R. Galloway, Oliver Gaycken, Bishnupriya Ghosh, Tom Gunning, Andrew R. Johnston, Hervé Joubert-Laurencin, Gertrud Koch, Thomas LaMarre, Christopher P. Lehman, Esther Leslie, John MacKay, Mihaela Mihailova, Marc Steinberg, Tess Takahashi
Anime
Language: en
Pages: 256
Authors: Jonathan Clements
Categories: Performing Arts
Type: BOOK - Published: 2019-07-25 - Publisher: Bloomsbury Publishing

This comprehensive history of Japanese animation draws on Japanese primary sources and testimony from industry professionals to explore the production and reception of anime, from its origins in Japanese cartoons of the 1920s and 30s to the international successes of companies such as Studio Ghibli and Nintendo, films such as Spirited Away and video game characters such as Pokémon.
Japanese Animation in Asia
Language: en
Pages: 266
Authors: Marco Pellitteri, Wong Heung-wah
Categories: Social Science
Type: BOOK - Published: 2021-09-29 - Publisher: Routledge

Anime is a quintessentially Japanese form of animation consisting of both hand drawn and computer-generated imagery, and is often characterised by colourful graphics, vibrant characters, and fantastical themes. As an increasingly globalising expression of popular art and entertainment, and distributed through cinema, television, and over the internet, anime series and films have an enormous following, not only in Japan but also in Asia. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation in key contexts of the Asian region. Specific chapters cover anime’s production logics, its features as an ‘emotion industry’, and the involvement of a range of Asian countries in the production, consumption, and cultural impact of Japanese animation.
Japanese Management in Evolution
Language: en
Pages: 320
Authors: Tsutomu Nakano
Categories: Law
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

Japanese Management in Evolution illustrates the significant changes that have been taking place in Japanese business by focusing on "emerging industries" in the relatively neglected service and "creative" sectors as well as other key industries, and to put those changes in historical perspective by providing an overview of business development since World War II. By employing state-of-the-art research techniques and unconventional innovative approaches in analysing Japanese management – including network and discourse analysis, ethnographic explorations, and more – the book reveals historical developments and in-depth analyses of established and emerging composition of sectors and industries where cultural capital matters. Throughout the book, the common theme conveyed to readers is a consistently strong message that the change is ongoing and the evolution of management style is real in the Japanese context. The book would be of great interest to researchers, academics and practitioners in fields of global management, international management, and Asian capitalism.